The pandemic has wreaked havoc on the economy and society structure on a scale not witnessed in more than half a century. The COVID-19 wreaked havoc on industries as diverse as travel, hotels, education, in-store shopping, and more, all while highlighting the value of having a strong social media presence, as stated by relevant digital marketing firm.
Clients used web pages throughout 2020 to get knowledge on everything from COVID-19 indications to safety measures, as well as remote-learning tips and banana bread delicacies. The necessity of having a great SEO company in Delhi has been highlighted by consumers’ overwhelming desire for rapid and accurate information.
Users will still be yearning for valid and credible information as we move towards a post-pandemic world, so here are the five features of google results to concentrate on in 2021 to win the search queries. And, although Google had started many of these trends and reforms prior to the pandemic, the year 2020 accelerated things, particularly in areas like battling fake news. Sites with a positive user experience are rewarded, and regular and timely communication is emphasised.
- Customers’ empowerment
Google’s Product Reviews Update, which established new standards for social networking sites, was released in April 2021. This update focuses on rewarding digital marketing firms with well-written content that provides customers with helpful and relevant information to help them make informed shopping decisions. This involves providing details regarding the product that goes beyond the manufacturer’s basic boilerplate explanation, such as what it’s like to use it, what makes it special, how it compares to other items, and any facts that affect its use after sale.
Now is the moment for SEO companies in Delhi to beef up their game with professionally written material that is tailored to their clients’ needs.
- Keep your customers informed
With COVID limits changing on a daily basis, digital marketing firms are required to keep clients up to date on any changes in hours or browsing procedures on a frequent basis. Google Local Posts, which allows business owners to submit updates directly to their Google My Account Setup and Map Listings, was Google’s response to this. This function will be useful for reminding customers of temporary specials, in-store events, product displays, and other vital notifications long after the outbreak.
- Increasing the User Experience by a Factor of Two
Google will launch its Page Quality algorithm update in June 2021, which will make numerous aspects of site performance an official ranking criteria. While Google anticipates most sites to be unaffected, it’s still worth addressing metrics like visual stability, interaction, and load speeds if your site is underperforming in those areas. Google Search Portal can be used to track these Basic Web Vitals, and Google PageSpeed Analytics or Lighthouse can be used to diagnose and analyse them deeper.
Optimizing website load speeds will benefit your site’s rankings as well as allow clients to order transactions more swiftly and effectively from your SEO company in Delhi.
- Expertise is more crucial now than it has ever been.
Google had begun to take a more active role in removing bogus and unsubstantiated news from results pages even before the outbreak. Google began prioritising pages that exhibit expertise for medical-related inquiries with the Medical version in 2018. In the midst of the pandemic, Google redoubled its efforts, rewarding sites with carefully produced material from reputable sources recognised by reputable organisations. Google stated in March that it would invest $29 million to create a task force to battle disinformation and educate the public.
Hence, a digital marketing firm must focus on providing information that is well-researched and includes citations to trustworthy sources, while avoiding making unsubstantiated claims or inflating facts.
- Interpretation of Natural Language (NLP)
Google will strive to use natural language processing to improve its contextual comprehension of content. BERT was formally integrated into Google’s algorithm in October 2019, allowing for a better comprehension of content on a contextual level.
Google only recently implemented Passage Ranking, the delivering of content subcategories directly in search engines, in January 2021. SMITH, a more upgraded form of BERT that allows for a better comprehension of the interconnections between paragraphs on a webpage, has already been created by Google.
While Google states that there is nothing SEOs can do to optimise for BERT or SMITH, it is apparent that their natural knowledge of on-page material will keep improving.
Nobody knows how the world will look after the pandemic is over. We do, however, know where Google is headed: a search engine full of sites that provide a fantastic user experience and enable customers to make informed decisions in their daily lives as they manage the effect and challenges occurring on by 2020.