In recent years, the development of SMD Screens technologies has greatly accelerated and the screens are more and more efficient. They thus offer a much better visual quality and can take all sizes and all shapes. They now make it possible to turn almost any wall surface into a screen. It has also become an interesting solution for replacing video walls made up of SMD Screens.
However, the LCD has not said its last words. In particular, because these two types of screens have significant structural differences. Although the use of giant LED screen solutions has increased, the use of LCD screens is still predominant, particularly among retailers, but will this continue?
GIANT LED SCREENS TO CONQUER INDOOR COMMUNICATION
LED vs LCD: a size ratio
The great strength of giant LED screens, in addition to their high luminosity, is the fact that they know no size limit. This is why they are the ideal solution outdoors. Indoors, the LED screen has not yet said its last words, thanks to finer and lighter structures. While LCD screens, although getting bigger and bigger, remain limited by their size and frame.
Therefore, to create LCD digital walls, it is then necessary to combine several screens with their borders. Unlike giant LED screens which can make in one piece without border effect. even on large surfaces up to several hundred square meters. In addition, they can make in any shape.
While an LCD wall must be limited to the multiplication of monitors of standardized sizes, in rectangular format. Although this still allows original shapes, it is not comparable to the freedom offered by the LED screen. They are composed of several LED modules associated with each other for more creative achievements. This also allows them to integrate perfectly into infrastructures.
A decisive fineness of resolution
Indoors, the Achilles heel of SMD Screens vis-à-vis the LCD is the definition. Indeed indoors, we are generally exposed to screens at shorter distances than outdoors. This requires a finer resolution to maintain good visual quality. However, LED screens operate in pixel pitch. That is to say that each pixel is represented by an LED which is then spaced between them. Therefore, by looking too closely at an LED screen, we can perceive these spaces. Unlike LCD screens with a plain reflection panel.
However, in recent years, technologies have continued to progress and the size of LEDs to miniaturize to the micro led. Indeed, screen manufacturers have aimed to reduce the space between each LED. We thus obtain pitches that can be less than 1 mm, which allows clear visibility of the screen even at less than a meter away.
The evolution of these techniques also brings another technical advantage compared to the LCD: the speed of response of the LEDs and their color variation. Thus, unlike monitors, they have no liquid crystal afterglow effect. This allows them to display fast-moving content with great fluidity. While also providing better color uniformity across the screen.
LCD SCREENS ARE RESISTING AND REMAIN A GROWING MARKET
A major budgetary advantage, especially on small formats
Although this has slowed down in recent years, the growth of the market for LCD screens for professional use continues despite everything. +17% in 2016 according to a future source. Indeed, the major advantage of SMD Screens is to be able to offer a fine resolution (in 4Kor even 8K) at costs that are constantly falling.
This makes them much more affordable products for walls smaller than 8-10m². Indeed these formats are generally intended to be seen up close. This implies a better resolution and therefore a finer pitch for an LED screen. This results in a greater number of LEDs per square meter and therefore a price that can quickly inflate.
However, for larger video wall formats, intended to be seen from further away, the difference in the budget would tend to be reversed. Indeed, for a large surface, it is necessary to multiply the number of monitors at fixed prices.
However, for an LED screen, the number of tiles is adapted to the surface with generally a regressive price to the volume, especially as the need for resolution is lower. Finally, we must not forget to take into account the notion of electricity consumption on such a surface. The LED is also known for its low energy consumption, especially compared to the LCD. But fewer LEDs per square meter means fewer LEDs to power.
PREDICTING SOCIETAL CHANGE
The confinement has also come to upset our habits of life and consumption. It also participated in a greater collective awareness of the impact of our actions. Indeed, this health crisis also comes against a backdrop of an ecological crisis and an incentive for more responsible consumption.
Especially since this anxiety-provoking atmosphere also leads to the development of solidarity movements. As shown by the popularity of #jerestechezmoi and collective applause at 8 p.m. everywhere in France. For example in Moselle where we are based, the distributors of products from local producers are emptied in less than 48 hours.
These societal changes and awareness will have long-term consequences. It leads to taking into consideration the place of Man in his environment and the world.
An awareness that will be put at the service of our economy. By consuming more responsibly, locally or even locally to avoid the repeated bankruptcies of small businesses as much as possible, as the Kantar study provides.
This health crisis is beyond measure. It is already qualified as the most important since the Second World War. People leave us and families suffer, but it is by acting together that we come out of it.
Predicting post-lockdown and the relaunch of one’s activity means remaining resolutely optimistic. It is refusing to be defeated by the current situation. The better we will be prepared and will have maintained an activity. The less we will be impacted by the coming economic crisis. It is also by maintaining this solidarity by favoring support for French companies that we will help each of our neighbors to get by.
In the meantime, you can also discover our offer of services and products around giant SMD Screens, which can be a solution to boost your visibility and your activity after confinement.